Are you suffering from ”Gotta-do-a-deal-itus”
People who are from real estate might understand what I am talking about. For others, let me elaborate. The situation occurs when you’re buying a property that’s way out of your league. However, since you’re inspired by the events that occurred in Jim Carrey’s Yes Man, you end up saying YES to the deal and pay too much for the property. What ensues afterward is buyer’s remorse and a huge dent in your wallet.
We are our raising kids in a
confused society. Parents over-pamper their kids and fulfill every little request
that the kid put forward. Moreover, without saying no, we give everything to the
child without realizing its consequences. However, in business, if you don’t
say no to certain things, soon you’ll find yourself saying no to things that
are important to you.
In business, the core goal is to
generate revenue. However, your customer might have some other goals. For a
customer, they want to pay as little as possible for the product and that might
not work for you.
Not every customer is like that.
So, it is best advised to use the power of no to fire these type of customers
first. My ex-boss used to call such customers ‘energy drainers.’ Not every
customer is worth serving; similarly, not every business deal or a personal
favor is necessary to accept.
If you are like me, you might find it impossible to say no to anyone.
Let’s look at what will be covered in this blog:
- Benefits of saying No
- When is the right time to say ‘No’?
- How to Say “No” without hurting anyone?
- Set Early boundaries
- The reason why you are saying No
- Give an alternate solution
Why people find it difficult to say No when they should
- When you say No to a client, it might upset
them, and you can lose the customer.
- Saying no is disturbing. Science
proves that our brain is hard-wired with a negative-bias that makes us
sensitive and difficult to accept anything negative. So, as a result, we avoid
interaction at all.
- A potential client might not accept no at first
and push you towards ending with a yes.
- If you don’t say no to people, you are sending a
clear message that you are willing to deliver everything they ask of you.
It is not at all about saying
no. It is about the way you say it. At times it becomes necessary to use the
power of no to get some pressure off your back. Also, that is precisely what
you’ll learn in this blog.
First, let’s look at the
various benefits of saying no.
Benefits of saying No
- The less available you are, the more clients
will be eager to get to you. When you say no to a client, it gives a message
that you are overloaded with much work and gives the impression that you are a
- Saying no will save a lot of your precious time.
If you don’t set boundaries, clients will think that you have much time. A
client might ask for a revision without paying anything extra; this is an
excellent time to say no.
- The worst kind of business relationships is
those in which a person feels that they are taking advantage of. When you say
no to a client, it means that you are seriously professional and don’t take
anything for granted.
- A simple no will give a message to your client
that both the parties can speak freely, and this will strengthen the bond.
- You might not understand the power of no at the
moment, but when you start saying no, you’ll be able to focus on the other essential
aspects of your business.
An excellent TED talk about ‘The Art of Saying No.’
When is the right time to say ‘No’?
Now that we have established
the power of no let’s look at when is the right time to say no.
Before you say no ask these
- Is it beneficial for me to work with this
- Does the client understand the value of my time?
- Will saying “yes” cost you anything extra?
- Is the client demanding anything other than the
If you are a startup, then the
last point is the only one that might impact you. For a well-established
business, answering no to any of the last two questions will be the best
How to Say “No” without hurting anyone?
It takes more than words to say
no to anymore. If you don’t practice it enough, your no can hurt people. Start
practicing with your friends. Next, you can try in the emails.
How to Say No without being Rude?
My rules of saying no to people
I don’t want to.
Set Early boundaries
Tell the person the processes,
expectations early on. This includes working hours, preferred communication
methods and turnaround time. The best approach is to talk as much as you can
right at the beginning. If anything goes beyond the scope of work, inform them
about the priority and the extra costs associated with them.
Early boundaries will eliminate
any confusion. Even if you are willing to make any changes in the middle of the
project, state the reason why you are changing the timeline or adding up
The reason why you are saying No
Imagine this. If someone asks you
to slash your quoted price for a solution by 20% and you say no abruptly
without providing any valid reason. This will convey two messages. You lose a
customer, and second, the potential customer will tell everyone that you’re a
On the other hand, if a person
asks you to reduce the offering price and instead of saying ‘no’ straightaway,
you tell them, ‘I cannot do it. Because if I take this project, I would spend
less time on this project and will not be able to deliver the full scope of the
project. Moreover, your business will be affected.”
Notice the difference? When you
say ‘no’ with a reason, the client cannot argue with you because you have done
the maths. You have determined that discount, it is not worth your time. The
client has a choice. Either to go for a cheaper service or pay whatever you’re
Of course, some will go for a
cheaper service, but you’ve harnessed the power of no to give a clear message
without hurting the reputation of your brand.
Give an alternate solution
What if instead of leaving the
client in the desert you plan to help your client? To do so, you can provide an
alternative solution to the client.
You can make a deal which is
agreed by both, or you can revise the scope, contract keeping intact the
interests of both the parties.
Saying no won’t be easy if
you’re used to saying yes, all the time. However, learning to harness the power
of no is an essential part of simplifying your life and managing your stress. Moreover,
with practice, you may find saying no gets more comfortable. Whenever you are
planning to say no to someone, keep in mind to be brief, honest, and respectful.
Rest, you’ll learn as you practice.
There are things in life that
we can’t say no to. For Branex, it is crafting exciting web and mobile
experiences for our amazing clients.
So if you’re looking to get an
eStore or a mobile application developed, say YES to Branex and we’ll open the
door to endless possibilities of designing your next digital marvel.